In this course students address real-world problems by analyzing case studies from apparel retailers. By making use of real world case studies, students are able to prepare for problems they may encounter in their professional careers.
Dr. Schiele effectively prepares students for the job market as they learn about search engine optimization (SEO), email marketing, social media campaigns, and analytics through the hands-on use of industry technologies.
Students are also introduced to a variety of free communication and collaboration tools they are likely to use in their careers.
Additionally, the course features an easy-to-navigate Blackboard site based on the Quality Matters Blackboard Template.
This course also makes excellent use of supplemental material to deliver content in multiple ways. By making use of Ted-talks, NPR articles, and other alternative resources, students have many ways to engage with the complex topic